E-sports sponsoring - Glossary | Sponsoo

E-sports sponsoring

In e-sports sponsoring, a company becomes involved as a sponsor in the field of e-sports. The commitment can take the form of sponsoring leagues, teams, events or infrastructure from the e-sports sector.

Over the past decade, esports sponsorship has grown from a niche interest into an industry that can challenge the revenue of traditional sports. The rise of professional gaming has brought forward interest from outside brands to sponsor esport events and athletes alike. Sponsoo has the unique opportunity to help facilitate the mutually beneficial relationship between these parties. For sponsors, becoming involved in an event as a sponsor can open up new markets and demographics. This opportunity is one that more brands such as Mountain Dew and Red Bull have become associated with esports events and players alike, extending their market reach. In becoming in esport events as sponsors, brands can grow their interest among participants and spectators alike. In turn, the events hosting the event can receive additional financial backing, and can make their event more enjoyable for those involved. This financial boosting is bolstered by becoming associated with a more well-known brand. Of course, an esport event is nothing without the players participating in it and for the players, esports sponsorships can help bring greater attention to their personal brand and skill. Esport teams such as Team Liquid and Crew Legion have partnered with many professional gamers across a multitude of games and genres that have had both sides benefit and thrive in the game they compete in. The players that esport teams sponsor encompass a wide variety of competitive games and include MOBA titles like Smite, sports titles such as Rocket League and first person shooters including Counter-Strike. As such, there is a wide reach of players across multiple titles and genres that Sponsoo can become involved with. For sponsors, esport teams, and players alike, Sponsoo has the opportunity to connect them with one another. If we provide them with the means of doing so with ease, the site can become a liaison for these groups to communicate and form partnerships with one another

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